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Rethinking Recruitment in LATAM: How MoneyGram hired smarter in Colombia

Opening operations in a new country often comes with a major challenge, finding the right talent. When MoneyGram decided to open its office in Colombia, its recruiting team quickly ran into a problem that many global companies face when expanding into new markets. Despite long searches, Moneygram couldn't find the profiles they were after. Traditional hiring channels and platforms like LinkedIn were failing to deliver the right profiles. Recruiters lacked visibility into which universities produce top performers, had limited context about where the high-quality talent was, and were often reaching candidates who either didn't know the company or weren't interested in applying. In LATAM, the challenge is greater because many of top candidates aren't active on LinkedIn, which it still remains as the primary source companies rely on.

That changed when they found out about Nodi.

Through Nodi's platform, MoneyGram was able to connect with high-quality candidates suited for this new stage of growth. The company filled their technical roles and business development positions with talent that had already been evaluated and validated. Instead of spending weeks reviewing hundreds of applications, their recruiting team could immediately focus on candidates who met their standards and aligned with their goals in Colombia.

Nodi doesn't just make hiring faster, it makes it smarter.

The evaluation system allows companies to identify candidates with the strongest fit and to avoid making decisions based on incomplete information or intuition. Nodi sources talent across multiple channels well beyond LinkedIn, identifies top performers and evaluates them. For MoneyGram, this meant moving away from an inefficient, crowded recruitment process toward a streamlined and structured approach with clear outcomes.

Companies using the platform gain access to a curated pool of top-tier talent, with diverse professional backgrounds. This becomes especially important during international expansion, where hiring the wrong profile can slow momentum. Local knowledge, execution speed, and cultural fit are critical. Nodi helped MoneyGram surface candidates who brought all three.

MoneyGram's experience reflects a shift in how companies approach recruitment. In an increasingly competitive labor market, traditional methods are no longer enough. More applications do not mean better outcomes. Companies need technology that uses data and AI to find the best talent.

At Nodi, we are building that bridge. We connect ambitious companies with the talent they need to grow, scale, and operate more effectively. Whether it's a fast-growing startup or a global company opening a new office in a new country, the objective remains the same: to find the right people, faster and with greater confidence.

Looking for talent? Try it out yourself.

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